ServicesSmall business website developmentWebsite structure
Website structure before design
We agree on your website structure before design: which pages, which blocks, in what order. That way people quickly find answers and message you.
Just write, and I’ll take it from there. I’ll estimate your task at no cost.
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website planning
Before starting on design, you need to know what people see first, where they learn the price, where they see they can trust you, and where they send a request. That plan of pages and blocks is what website planning produces, and the whole site rests on it.
Usually this plan is drawn as gray boxes labeled “text goes here.” It’s hard to judge: you can’t tell how a client will read it. So instead of boxes, we agree on content: which blocks there are and what each one says. I write the copy from what you tell me.
I show the design as a live page in the browser: you scroll it on your own phone, just like a client will. Blocks are easy to move around while we’re still working on the plan. In a finished design, it’s much harder.
Gordey Fisun · updated
examples
A landing page wireframe leads people to one action. A small business website gives each service its own page, so people land right where they need to be.
Landing page: one service, one action
Small business website: several services
common mistakes
I start every website structure review with these, whether it’s a new project or a rebuild of an old site.
Up top, a nice photo and a vague slogan. People can’t tell what you do or who it’s for, so they close the tab.
To message you, people have to scroll the whole site. The button belongs on the first screen and after every key block.
Reviews and past work come after the form, or aren’t there at all. People are asked for their contact before they believe you.
No figure, and nothing on what it depends on. People feel awkward asking and go where at least something is written.
When different services are piled onto one page, people get lost. A big service is better off with its own page.
Then words get squeezed into empty boxes: the text doesn’t fit or sounds like filler. Content first, then looks.
in your hands
Which pages you need and what goes on each, in what order: first screen, services, work, reviews, price, questions, request. All agreed with you before design.
Instead of empty boxes, you approve the headings and copy for every block. You see right away whether a client will understand it all and whether anything is unnecessary.
What it is, who it’s for, what it costs, why trust you, how to book. If one answer is missing, people leave without a request.
Moving a block in the plan is easy, but in a finished design it’s a rebuild. So we settle the order at the start.
how we plan
Tell me about your business the way you’d tell a friend, and I’ll turn it into the plan and the copy.
Who your clients are, what they ask most, what makes them hesitate. A voice message works.
We decide if one page is enough or you need several. I put the blocks in the order people make a decision.
You read the plan and the block copy and tell me what to move, add or remove. While it’s just words, anything can change.
I show the site in the browser, not a picture. The structure is already agreed, so you judge the looks.
Your doubts
Structure is the list of pages and the order of blocks on each: what people see first, where the price, reviews and request button are. If you agree on it before design, you won’t have to rebuild finished pages when something turns out to be missing.
Website prototyping is a page plan without colors or fonts: what goes where. It makes it easier to talk about content: whether everything is clear, whether anything is unnecessary, and whether it’s easy to find where to send a request.
No. First we agree on the structure and the block copy, and I show the design straight away as a live page in the browser, not a picture. You open it on your own phone, and we make changes right there.
If you have one service and need one action, like a booking or a request, a landing page is enough. If you have several services and clients look for them separately, it’s better to give each its own page so people land right where they need to be.
Just tell me what you sell, who your clients are and what they ask most. Photos of your work, reviews or sites you like will help too, and I’ll put together the plan and the copy myself.
Yes, but late changes take more time, so we agree on the main things at the start. If the task changes, we talk it over first, and only then do I do the work.
With the structure: what to keep from the old site, what to move and what’s missing for people to get to a request. Send me the link and briefly describe what’s wrong. I’ll ask a few questions.